PBS Holding, Inc.

Dear Shareholders:

I would like to announce several recent enhancements that were performed on our www.StarfestDirect.com and www.DeVieSun.com websites. We have added several new reports to help our members manage their Starfest Direct business along with new updates in the overall online shopping experience. We appreciate your patience while we were performing these upgrades and enhancements.

DALLAS, Oct. 10, 2011 -- PBS Holding Inc. (PINKSHEETS: PBHG) announced today that the company has entered into an agreement with Kaloca Holdings Inc., to acquire majority interests in Kaloca Holdings Inc.'s wholly owned subsidiary Global Trading Group Inc.

DALLAS, TX, Oct 04, 2011 -- A full page ad on PBS Holding Inc. (PINKSHEETS: PBHG) will appear in Opportunist Magazine's October issue, which will be distributed as an ad insert in home- and office-delivered copies of The Wall Street Journal on Tuesday, October 4, 2011. The October 2011 issue of Opportunist Magazine is available to subscribers to the print edition of the WSJ and online at www.OpportunistMagazine.com. The Wall Street Journal, published by Dow Jones & Company, is the top selling U.S. newspaper with a 2.1 million average daily circulation, according to the Audit Bureau of Circulations' Fas-Fax circulation report covering the six months ended March 31.

DALLAS, Sept. 29, 2011 -- PBS Holding Inc. (PINKSHEETS: PBHG) announced today that the company has added new management and board of directors.

Dear Shareholders,

I would like to start by thanking you for investing and being with our company. This is a first of many shareholder updates that I hope to share with you as we pursue our goals and follow the company’s business plan.

DALLAS, TX, Sep 08, 2011 -- PBS Holding Inc. (PINKSHEETS: PBHG) announced today that it is launching the first Starfest Direct National tour to introduce its new product line "De Vie Sun". The tour features Starfest's exclusive New Zealand Black Currant product De Vie Sun; "Life", Starfest's new functional super juice. The tour begins in Orlando, Florida on September 16, 2011 and also features companion products including De Vie Sun's 2 oz. Energy Shot. The new De Vie Sun line is featured in the Starfest Direct catalog at www.starfestdirect.com.